Mekanika
Design system, Visual identity, Graphic design
Mekanika approached BROTO with a clear request: keep the logo, rethink everything else.
Instead of designing around it, we went inside it.
The isogrid and diamond embedded in the mark — already there, almost unnoticed — became the structural foundation of the system. From that geometry, a scalable visual language emerged.
Once in place, the system had to prove itself. Across product launches, tutorials, packaging and campaigns — different contexts, same logic.
Grid as structure. Typography reduced to what matters. Color defined and refined with purpose.
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With a little help from luiz henrique & afonso calixto.
Instead of designing around it, we went inside it.
The isogrid and diamond embedded in the mark — already there, almost unnoticed — became the structural foundation of the system. From that geometry, a scalable visual language emerged.
Once in place, the system had to prove itself. Across product launches, tutorials, packaging and campaigns — different contexts, same logic.
Grid as structure. Typography reduced to what matters. Color defined and refined with purpose.
_
With a little help from luiz henrique & afonso calixto.