Mekanika
Design system, Visual identity, Graphic design
Mekanika approached BROTO with a clear request: keep the logo, rethink everything else.
The isogrid and diamond embedded in the mark became the structural foundation of the visual system.
From that geometry, a modular and scalable language emerged.
Grid as structure. Rationalised typography. Defined and expanded color system.
Built to scale across all their communications, product, tutorials and campaigns — clear, precise and functional, just like their machines.
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With a little help from luiz henrique & afonso calixto.
The isogrid and diamond embedded in the mark became the structural foundation of the visual system.
From that geometry, a modular and scalable language emerged.
Grid as structure. Rationalised typography. Defined and expanded color system.
Built to scale across all their communications, product, tutorials and campaigns — clear, precise and functional, just like their machines.
_
With a little help from luiz henrique & afonso calixto.