FAMEL
Rebranding, Graphic Design, Visual System
FAMEL once defined an era of Portuguese motorcycling with bold engineering and unmistakable character.
After ceasing operations in 2002, its story remained unfinished, until now.
We crafted a complete rebrand that honors FAMEL's heritage while driving the brand boldly into its electric future.
Agency: Alma Macchina
After ceasing operations in 2002, its story remained unfinished, until now.
We crafted a complete rebrand that honors FAMEL's heritage while driving the brand boldly into its electric future.
Agency: Alma Macchina
The Arrows —
A Symbol of Legacy
and Forward
The logo is built from two arrows that honor FAMEL's heritage while forming an abstract "F" that points toward the future.
The arrows look to the past, the “F” projects forward — a symbol of movement, progress, and the road ahead.
A symbol of how our past propels us forward.
The arrows look to the past, the “F” projects forward — a symbol of movement, progress, and the road ahead.
A symbol of how our past propels us forward.