FAMEL
Rebranding, Graphic Design, Visual System
As one of Portugal’s most iconic motorcycle brands, FAMEL defined an era with its bold engineering and unmistakable character. After ceasing operations in 2002, its legacy lay dormant—until now.
Invited to lead the complete rebranding of FAMEL, we crafted a visual identity that honors its storied past while propelling the brand confidently into its new electric future.
Invited to lead the complete rebranding of FAMEL, we crafted a visual identity that honors its storied past while propelling the brand confidently into its new electric future.
The Arrows —
A Symbol of Legacy
and Forward
The logo is built from two arrows, both pointing backward — a deliberate nod to FAMEL’s heritage.
Together, they form an abstract “F” for FAMEL.
While the arrows look to the past, the “F” projects forward — a symbol of movement, progress, and the road ahead.
Together, they form an abstract “F” for FAMEL.
While the arrows look to the past, the “F” projects forward — a symbol of movement, progress, and the road ahead.